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Common Sales and Marketing Headaches
Modern customers are bombarded with messages, tech savvy and highly demanding. This means that many sales and marketing leaders have several business headaches to deal with, including:
1. Attracting the Right audience
57% of B2B marketers find creating content that resonates with their audience challenging, highlighting the difficulty in engaging the right prospects. Yet only 47% of businesses actively research their audience, indicating a gap in identifying and targeting potential customers. 2. converting leads into sales
61% of marketers consider lead generation their biggest challenge, with high-quality lead generation being particularly difficult (37.1%). A staggering 79% of leads don’t convert, and 63% of prospects take 2 to 3 months to make a purchase decision, underscoring the need for persistent and nurturing lead management. 3. building customer loyalty
Changes in digital tracking and the diversity of platforms make reaching and retaining the right audience increasingly complex. Neglecting the emotional aspect in marketing can significantly impact customer loyalty. Emotions play a crucial role in decision-making, yet many campaigns fail to leverage this effectively. |
The Consequences Are Not Good
Give Your People New Tools To Succeed
There are several challenges facing many brand, marketing, sales and customer experience teams.
They are under immense pressure to reach new markets, new customers and targets. However, by better understanding consumer motivations and decision-making processes, teams can enhance messaging, tailor marketing efforts, fine-tune sales tactics, and improve customer interactions. Leveraging psychological principles empowers teams to better meet consumer needs, fostering deeper connections and driving growth. |
The Appliance Of Science For Business Success
Discover how to harness practical, useful strategies from Business Psychology to unlock the hidden potential in your marketing, sales, and pricing strategies.
You will then...
You will then...
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1. Market Better
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2. Sell Smarter
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3. Price Wisely
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Transform your approach to brand building and marketing communication with proven cognitive-behavioural techniques.
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Anticipate sales objections before they arise, craft messages that resonate and close deals with confidence.
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Structure your pricing to highlight the value, increasing customer willingness to pay.
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Start Growing Your Business Today
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