Work Smarter, Not Harder To
Grow Your Freelance Business
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A simple system for attracting and keeping high-value clients you'll ENJOY working with
You rejected the 9-5 because you wanted to do your own thing, be your own boss and work on your own terms.
Being a freelancer is great! You can work where, when and how you want. At least, that's the theory. Because freelancing can also be lonely, exhausting and demoralising. Freelancers work really hard. Often much harder than when they were employees. Unfortunately, many are not only working too hard but not smart enough. That's where this unique course for freelancers can help. Based on real-world experience and the latest research, this course will teach you how to:
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Sophie Cameron
- Garden Tastic
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The training was SO excellent! Thank you so much. So well thought through and accessible. Really impressed! |
People from some of the companies who have also been trained...
The myths of the freelance lifestyle
No offence, but if you're like most freelancers, you're doing it all wrong. I know I was.
When I started freelancing - over 22 years ago - I had no idea what I was letting myself in for. I thought I had struck out on my own for guaranteed fame, freedom and fortune! I was finally working on my own terms and doing what I loved.
Unfortunately, no-one told me about the stresses and strains of the freelance lifestyle. This included work coming in either in drips or floods. Demanding clients, long hours, late payments and haggles over prices. As well as how to market yourself, pitch your services and win the sale.
What I learned is that freelancing is tough.
But now, after much trial and error, I have learned how to be a much more successful freelancer. And you can too if you start to think differently about your business.
When I started freelancing - over 22 years ago - I had no idea what I was letting myself in for. I thought I had struck out on my own for guaranteed fame, freedom and fortune! I was finally working on my own terms and doing what I loved.
Unfortunately, no-one told me about the stresses and strains of the freelance lifestyle. This included work coming in either in drips or floods. Demanding clients, long hours, late payments and haggles over prices. As well as how to market yourself, pitch your services and win the sale.
What I learned is that freelancing is tough.
But now, after much trial and error, I have learned how to be a much more successful freelancer. And you can too if you start to think differently about your business.
Stop thinking like a freelancer
As the phrase goes, "what got you here won't get you there."
In other words, if you want to be more successful as freelancer, you must change your approach. You need to think less like a freelancer and more like a business.
If you're like most freelancers, thinking differently includes:
Easy eh?
No, it's not. Especially if you're busy trying to find new work and deliver client projects.
But where do you start? What do you do first? Well, like everyone else, you might go online and look for help.
Unfortunately, the blogs or business books you read are often full of waffly, high-level theory that's designed for mega-corporations. Not the one-person operation like yours. So, if you're not careful, you end up becoming even more confused with little idea about how to really grow a freelance business.
You'll notice immediately: this course is not like that.
Take a sneak peek..
In other words, if you want to be more successful as freelancer, you must change your approach. You need to think less like a freelancer and more like a business.
If you're like most freelancers, thinking differently includes:
- Crafting a motivating Vision for your future
- Building a compelling Offer
- Targeting the right Customers
- Becoming better known
- Increasing your efficiency
- Stabilising your income
Easy eh?
No, it's not. Especially if you're busy trying to find new work and deliver client projects.
But where do you start? What do you do first? Well, like everyone else, you might go online and look for help.
Unfortunately, the blogs or business books you read are often full of waffly, high-level theory that's designed for mega-corporations. Not the one-person operation like yours. So, if you're not careful, you end up becoming even more confused with little idea about how to really grow a freelance business.
You'll notice immediately: this course is not like that.
Take a sneak peek..
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A step-by-step guide to freelance growth
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This is not just a business course; it's a freelance growth system.
It's a step-by-step, hand-holding guide to attracting new customers, winning the sale and growing your revenues. The course breaks down every major area of the freelance lifestyle in priority order, showing you exactly what to do to achieve your goals. Okay. You DO have to do the work. You have to put the time in to make things happen. That's how life works. Nevertheless, by the time you've finished the programme, you'll have a logical step-by-step roadmap that you can follow every day. It will become the foundation of your future growth and success. This means you'll feel less stressed, less confused and less time pressured. Follow the system, and over the weeks, you'll build brand awareness, grow customer loyalty and have proven bottom line impact. |
You'll have all the checklists, workbooks and guides you need to succeed
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What you'll learn
Module 1 - Strategy & Planning
Being a successful freelancer is a mindset. You need to think and act like a business. In this foundational module, you'll learn how to think differently about freelance work and how to be clear about your strategic direction.
Module 2 - Define Your Ideal Client
In theses classes, you will learn how to identify and describe a rich seam of clients who will understand and value what you do. You'll learn how to research their needs and how you can become their obvious choice.
Module 3 - Building Your Brand
Once you've identified your ideal client, you will learn how to craft a compelling message that resonates with your target audience. From every page on your website to your business cards and email signatures, you will understand in this module how to craft an attractive brand.
Module 4 - Marketing For Freelancers
This lesson will pull back the curtain on how to grow awareness and get your message out. From designing an effective website, to building a large and engaged social media following, you'll learn simple, repeatable marketing techniques that will reach the right people at the right time.
Module 5 - How To Pitch & How To Price
Your target clients will pay you more. If, that is, you carefully design your pricing strategies. In this module, you'll discover how to sell with confidence, win more bids and make more money.
Module 6 - Working With Clients
Some clients are a dream to work with while others are a nightmare. This week, we'll look at why it's important to start the projects the right way, how to set expectations and how to manage client relationships for the long-term.
Module 7 - Being Productive
With so many things to do, it's easy as a freelancer to become overwhelmed. This module will help you maintain your energy and stay focused. Through the application of a few easy-to-master tools and techniques, you'll learn how to be x10 more productive and get more done in less time.
Module 8 - Future Growth & Evolution
The final module of the freelance system will encourage you to look forward. You will be offered several ideas on how to take your freelance business to the next level. You'll learn how important it is to move to multiple streams of income and how to productise your business. Working with partners and employing others will also be covered.
Being a successful freelancer is a mindset. You need to think and act like a business. In this foundational module, you'll learn how to think differently about freelance work and how to be clear about your strategic direction.
Module 2 - Define Your Ideal Client
In theses classes, you will learn how to identify and describe a rich seam of clients who will understand and value what you do. You'll learn how to research their needs and how you can become their obvious choice.
Module 3 - Building Your Brand
Once you've identified your ideal client, you will learn how to craft a compelling message that resonates with your target audience. From every page on your website to your business cards and email signatures, you will understand in this module how to craft an attractive brand.
Module 4 - Marketing For Freelancers
This lesson will pull back the curtain on how to grow awareness and get your message out. From designing an effective website, to building a large and engaged social media following, you'll learn simple, repeatable marketing techniques that will reach the right people at the right time.
Module 5 - How To Pitch & How To Price
Your target clients will pay you more. If, that is, you carefully design your pricing strategies. In this module, you'll discover how to sell with confidence, win more bids and make more money.
Module 6 - Working With Clients
Some clients are a dream to work with while others are a nightmare. This week, we'll look at why it's important to start the projects the right way, how to set expectations and how to manage client relationships for the long-term.
Module 7 - Being Productive
With so many things to do, it's easy as a freelancer to become overwhelmed. This module will help you maintain your energy and stay focused. Through the application of a few easy-to-master tools and techniques, you'll learn how to be x10 more productive and get more done in less time.
Module 8 - Future Growth & Evolution
The final module of the freelance system will encourage you to look forward. You will be offered several ideas on how to take your freelance business to the next level. You'll learn how important it is to move to multiple streams of income and how to productise your business. Working with partners and employing others will also be covered.
How does the course work?
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Each week is broken down into manageable steps.
You will access your material on an easy-to-use learning management platform. This means you can learn in your own time and at your own pace on any device - from a desktop, laptop, tablet or even smartphone. The road-tested material will walk you through, step-by-step the main digital platforms and techniques from branding to pricing and everything in-between. This means you're going to find that one approach or technique you've been looking for. The course is highly practical and interactive. Which means you will have to put some time and do the work. But you'll have all the support you need. You'll have access to an experienced and successful freelancer. This means you can ask questions about your situation and discuss your individual needs. Learn in a way that suits you Depending on the options you choose (see below), the course is delivered through a combination of:
Taken together, you can learn the way you want, in your own time and at your own pace. But whichever option you choose, by the end of each phase, you'll have a list of ACTIONABLE steps to take that you know will work. |
Access the materials whenever you want
6 Live Lessons
There's an option to take part in 60-90 minute live online lessons (see below). These highly engaging sessions usually take place on a Monday or Thursday evening and are recorded if you miss them. Because the classes are live, delegates enjoy the experience and appreciate the opportunity to engage with and learn from others. Group Support Another option is to be paired with someone from either the same or different industry. Your 'accountability partner' can help you stay on track. You will also learn from others in the optional Group Work and discover ways other people grow their businesses. There are also discussion groups and forums available where you can get extra support. |
How you benefit
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After taking this course, you'll:
Designed specifically for freelancers of all types , this 8-module course will give you with practical strategies for building a stable, freelance business that you love. |
People say
"Quickly positions the tools and options available in terms of the messages that you are looking to portray. Only when you are clear of what it is you want to say will learn how you can use the tools available to their best advantage." 
Mark Priday - Manager and Director, Verdant Ventures
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The learning platform works on any device from desktops to laptops, tablets and smartphones
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This course is right for you if...
This course is not right for you if you're a highly successful freelancer who has it all figured out... |
Note: Prices are exclusive of VAT.
Andrew Lloyd Gordon
Your guide: Andrew Lloyd Gordon
"Hello...
I am a qualified business psychologist with 22+ years of freelance experience. In that time, I've made lots of mistakes, worked harder than I should have and often earned less than I deserved.
However, through trial and error - and with a large dollop of stubbornness - I've worked how to be a successful freelancer.
The Covid pandemic brought many more people into the freelance lifestyle. People who reject the 9-5 treadmill and the myth of standard definitions of corporate success .
It's a great time to be a freelancer. There are so many opportunities. Unfortunately, freelancing is harder than it looks and it's easy to fail. Which is real shame. That's why I've put together this programme.
This course is a summary of everything I've learned so far (I'm still learning). The programme is based upon on my real-world experience and what I've seen work It's meant to help you avoid the mistakes I've made and accelerate your success.
Just so as you know, I'm a trainer for Google on their award-winning We Are Squared Online certificate. In addition, I'm a member of Google's prestigious Digital Academy team. I run training for companies such as econsultancy.com, eMarketeers, the Institute of Direct Marketing (IDM), the Chartered Institute of Marketing (CIM) and others
I work with a variety of clients from both the public and private sectors. I'm also a regular speaker at several business schools such as Warwick, Aston, Birmingham, Nottingham, Cardiff and Lancaster
You can learn more about me via my LinkedIn Profile and Twitter Profile or please free to email me.
"Hello...
I am a qualified business psychologist with 22+ years of freelance experience. In that time, I've made lots of mistakes, worked harder than I should have and often earned less than I deserved.
However, through trial and error - and with a large dollop of stubbornness - I've worked how to be a successful freelancer.
The Covid pandemic brought many more people into the freelance lifestyle. People who reject the 9-5 treadmill and the myth of standard definitions of corporate success .
It's a great time to be a freelancer. There are so many opportunities. Unfortunately, freelancing is harder than it looks and it's easy to fail. Which is real shame. That's why I've put together this programme.
This course is a summary of everything I've learned so far (I'm still learning). The programme is based upon on my real-world experience and what I've seen work It's meant to help you avoid the mistakes I've made and accelerate your success.
Just so as you know, I'm a trainer for Google on their award-winning We Are Squared Online certificate. In addition, I'm a member of Google's prestigious Digital Academy team. I run training for companies such as econsultancy.com, eMarketeers, the Institute of Direct Marketing (IDM), the Chartered Institute of Marketing (CIM) and others
I work with a variety of clients from both the public and private sectors. I'm also a regular speaker at several business schools such as Warwick, Aston, Birmingham, Nottingham, Cardiff and Lancaster
You can learn more about me via my LinkedIn Profile and Twitter Profile or please free to email me.
 Melanie Allen - Director, Allen Ink
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Freelancers Say
"Andrew is an extremely knowledgeable and experienced expert. He can really make a difference to people's businesses. He also easy to work with - thoughtful as well as action-oriented." |
You will also get 10 pre-recorded video Lessons
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In addition to the content in each Module, you'll have access to snack-sized video lessons on key subjects that you can watch at any time. These will also help your learning and understanding.
Topics covered include: 1. The basics of freelancing 2. Are you cut out to be a freelancer? 3. Knowing your real worth 4. Adopting a Growth Mindset 5. Achieving a Work-Life balance 6. Understanding Digital Marketing 7. Planning a new website 8. Software tools that make you more efficient 9. How to deal with loneliness and isolation 10. The future of freelancing |
Content is 'right sized' so you can learn in manageable chunks of time
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Get a certificate of completion
Once the course is finished, you can take a test and receive an award that counts towards your CPD. You could then add this to your LinkedIn profile or CV. Which could all help you attract better quality clients.
Have Your Website Audited: Worth £120
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In addition to all the benefits above, everyone who signs-up to the programme before 1st June 2021 (see below) will also receive a free audit of their website worth £120.
The audit will tell you how well your site is performing and identify areas for improvement. The report checks your site for:
You can use the report to make immediate improvements to your site or as a basis for any new website you plan to build. Your FREE report comes with expert commentary and an optional consultation to discuss the results. |
An example website audit
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This course is worth it even if...
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Join The Programme
What's Included In The Price |
£392.36 |
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Note: Price exclusive of VAT
Frequently asked questions
Do i need any technical knowledge?
No - this is a non-technical course designed for people at all levels.
how long will i have access to the materials
Once you've completed the course, you'll have lifetime access to the recorded materials so that you can refresh your memory at anytime.
do i need any specialist equipment to watch the Material or webinars?
No - the webinars will work for you with a decent speed web connection and a standard web browser (Chrome, Firefox etc).
You'll be sent a link to the recorded material once you're enrolled.
Each week, you'll be sent a link to your live lesson webinar (which you simply click-on to start and join-in).
Please note – you’ll be able to take part in the live lessons on your smartphone. However, the live lessons experience will be better on your desktop or laptop machine (because of the size of screen and need to see the slides Andrew will go through during the live lessons).
You'll be sent a link to the recorded material once you're enrolled.
Each week, you'll be sent a link to your live lesson webinar (which you simply click-on to start and join-in).
Please note – you’ll be able to take part in the live lessons on your smartphone. However, the live lessons experience will be better on your desktop or laptop machine (because of the size of screen and need to see the slides Andrew will go through during the live lessons).
what sort of support do i get?
You'll be encouraged to ask about any of the challenges faced by your organisation and will work with peers in your support group.
What happens if I can't make a live lesson?
Whilst you're encouraged to attend the lessons as they happen, they will be recorded so that you can catch-up if you miss one.
how do we pay?
Simply complete form above and the registration process will begin.
what happens after I sign-up?
Complete the form and you'll receive your Welcome email. Shortly after, you'll receive an email with all the information you need to make the most of the course - including payment details, course dates and how to access your material.
When do I get access to the materials?
You’ll be able to access the materials once the course opens. You will then continue to have access to materials – for your course level – once the course has finished.
when are the live lesson?
There's a rolling schedule of Live Lessons each week. So, if you don't catch one one week, you'll able to join another one either the following week or when the topic comes around again. Remember, Live Lessons are also recorded so that you can watch them at any time.
will this work for our type of business?
Probably. Almost definitely. Yes. Of course, without knowing your PRECISE business and situation it's hard to be 100% certain. However, this programme has added value to businesses and organisations in just about every type of industry sector, large and small. Of course, if it doesn't help, you can always have your money back!
Got a different question?
If you'd like to learn more about this programme and have any questions or comments, please use the Live Chat on this page (to the right) or email andrew@andrewlloydgordon.co.uk or call +44 (0)7702 327508.
People from some of the companies who have been trained...
