Grow Brand Awareness & Sales in 8-weeks
Even if You Have a Small Budget
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Generate a Steady Stream of New Customers Every Day with Proven Growth Marketing Secrets
This online course will teach BCFA members how to build a predictable, reliable and scalable lead generating system that is guaranteed to skyrocket your business...
You will discover the latest best-practice growth-marketing techniques, including:
This page will be worth the three-minute read... |
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Martin Pezet
- Reed Business Information
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"Some of the best training I have ever attended. Interesting and informative, the mix of presentation and interactive elements enabled me to both understand the theory and how to apply it . |
People from some of the companies who have also been trained...
Most marketing advice is a waste of time
You're trying your best.
You know that effective marketing is crucial for your business.
You understand your customers want you to have easy-to-use websites. And you know that they'll interact with you if your Social Media content is engaging and your email newsletters relevant. Because, if you're not all these things, then your competitors are just a click away...
But although you know all this stuff, you're not alone if you struggle with generating a steady flow of customers. Many business suffer from a 'feast or famine' when it comes to new business. Which is not surprising when you think about how much of a headache modern marketing is these days.
Everything changes so quickly and there’s so much to do.
Unfortunately, the blogs or internet marketing books you read are full of waffly, high-level theory. You end up becoming even more confused with little idea about how to really grow a business online.
You'll notice immediately: this course is not like that. Take a sneak peek..
You know that effective marketing is crucial for your business.
You understand your customers want you to have easy-to-use websites. And you know that they'll interact with you if your Social Media content is engaging and your email newsletters relevant. Because, if you're not all these things, then your competitors are just a click away...
But although you know all this stuff, you're not alone if you struggle with generating a steady flow of customers. Many business suffer from a 'feast or famine' when it comes to new business. Which is not surprising when you think about how much of a headache modern marketing is these days.
Everything changes so quickly and there’s so much to do.
- What do you tweet about?
- Should you have an Instagram or Snapchat account?
- How do you get colleagues onboard with your LinkedIn strategy?
- Should you have a Facebook page or YouTube channel?
- And what on earth do you do with data from Google Analytics?
Unfortunately, the blogs or internet marketing books you read are full of waffly, high-level theory. You end up becoming even more confused with little idea about how to really grow a business online.
You'll notice immediately: this course is not like that. Take a sneak peek..
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A step-by-step guide to business growth
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This is not just a marketing course; it's a system.
It's a step-by-step, hand-holding guide to attracting new visitors, conversions and revenue. The course breaks down every major digital marketing channel in priority order, showing you exactly what to do to achieve your business goals. Because if you want your business to grow you need to do three things:
Okay. You do have to do the work. You have to put the time in to make things happen. That's how life works. Nevertheless, by the time you've finished the programme, you'll have a logical step-by-step roadmap that you can follow every day. It will become the foundation of your future growth and success. This means you'll feel less stressed, less confused and less time pressured. Follow the system, and over the weeks, you'll build brand awareness, grow customer loyalty and demonstrate bottom line impact. |
You'll have all the checklists, workbooks and guides you need to succeed
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How you benefitAfter taking this course, you'll:
Designed specifically for businesses and organisations of all types , this 8-module course will give you with practical strategies for building a best-in-class lead generation program. |
Mark Priday - Manager and Director, Verdant Ventures
People say
"Quickly positions the marketing tools and options available in terms of the brand messages that you are looking to portray. Only when you are clear of what it is you want to say will learn how you can use the tools available to their best advantage." |
How does the course work?
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Each week is broken down into manageable steps.
You will access your material on an easy-to-use learning management platform. This means you can learn in your own time and at your own pace on any device - from a desktop, laptop, tablet or even smartphone. The road-tested material will walk you through, step-by-step the main digital platforms and techniques from content marketing to conversions and everything in-between. This means you're going to find that one approach or technique you've been looking for. The course is highly practical and interactive. Which means you will have to put some time and do the work. But you'll have all the support you need. You'll have access to an experienced, digital specialist. This means you can ask questions about your situation and discuss your individual needs. Learn in a way that suits you Depending on the options you choose (see below), the course is delivered through a combination of:
This means you can learn the way you want, in your own time and at your own pace. But whichever option you choose, by the end of each phase, you'll have a list of ACTIONABLE steps to take that you know will work. |
Access the materials whenever you want
6 Live Lessons
There's an option to take part in 60-90 minute live online lessons (see below). These highly engaging sessions usually take place on a Monday or Friday and are recorded if you miss them. Because the classes are live, delegates enjoy the experience and appreciate the opportunity to engage with and learn from others. Group Support Another option is to be paired with someone from either the same or different organisation. Your 'accountability partner' can help you stay on track. You will also learn from others in the optional Group Work and discover ways people in other organisations grow their businesses. There are also discussion groups and forums available where students can get extra support. |
Syllabus
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The learning platform works on any device from desktops to laptops, tablets and smartphones
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This course is right for you if...
This course is not right for you if you're a highly experienced digital marketing guru with several years of digital marketing under your belt... |
Andrew Lloyd Gordon
Your tutor: Andrew Lloyd Gordon
"Hello...
I am a qualified professional marketer with 20+ years experience of Strategic Digital Marketing. In that time, I've successfully launched, managed and promoted just about every type of digital and web project.
However, over those years, I've also failed and made lots of mistakes too.
And, as Digital Marketing has become more complex, I've seen more and more of my clients struggle to make an impact. That's why I've put together this programme.
This course is a summary of everything I've learned so far (I'm still learning). The programme is based upon on my real-world experience and what I've seen work. It's also meant to help you avoid the mistakes I've made.
Just so as you know, I'm a trainer for Google on their award-winning We Are Squared Online certificate. In addition, I'm a member of Google's prestigious Digital Academy team. I often run training for companies such as econsultancy.com, eMarketeers, the Institute of Direct Marketing (IDM), the Chartered Institute of Marketing (CIM) and others
I work with a variety of clients from both the public and private sectors. I'm also a regular speaker at several business schools such as Warwick, Aston, Birmingham, Nottingham, Cardiff and Lancaster
You can learn more about me via my LinkedIn Profile and Twitter Profile or please free to email me.
"Hello...
I am a qualified professional marketer with 20+ years experience of Strategic Digital Marketing. In that time, I've successfully launched, managed and promoted just about every type of digital and web project.
However, over those years, I've also failed and made lots of mistakes too.
And, as Digital Marketing has become more complex, I've seen more and more of my clients struggle to make an impact. That's why I've put together this programme.
This course is a summary of everything I've learned so far (I'm still learning). The programme is based upon on my real-world experience and what I've seen work. It's also meant to help you avoid the mistakes I've made.
Just so as you know, I'm a trainer for Google on their award-winning We Are Squared Online certificate. In addition, I'm a member of Google's prestigious Digital Academy team. I often run training for companies such as econsultancy.com, eMarketeers, the Institute of Direct Marketing (IDM), the Chartered Institute of Marketing (CIM) and others
I work with a variety of clients from both the public and private sectors. I'm also a regular speaker at several business schools such as Warwick, Aston, Birmingham, Nottingham, Cardiff and Lancaster
You can learn more about me via my LinkedIn Profile and Twitter Profile or please free to email me.
 Melanie Allen - Director, Allen Ink
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Clients Say
"Andrew is an extremely knowledgeable and experienced marketing expert. He can really use the Web to make a difference to people's businesses. He also easy to work with - thoughtful as well as action-oriented." |
You will also get 10 pre-recorded video Lessons
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In addition to the content in each Module, you'll have access to snack-sized video lessons on key subjects that you can watch at any time. These will also help your learning and understanding. And you'll have access to them as soon as your course starts.
Topics covered include: 1. Which types of stories work best in Social Media 2. Choosing a digital agency 3. Social Media monitoring 4. How to create your digital KPIs 5. The Psychology of Pricing 6. The law and Digital Marketing 7. Planning a new website 8. Software tools that make you more efficient 9. Attribution Modelling and proving ROI 10. How to learn more about Digital Marketing |
Content is 'right sized' so you can learn in manageable chunks of time
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Enhance your career: Get a certificate of completion
Once the course is finished, you can take a test and receive an award that counts towards your CPD. You could then add this to your LinkedIn profile or CV. Which could all help you move up that career ladder...
Have your website audited: Worth £120
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In addition to all the benefits above, everyone who signs-up to the Supported programme (see below) will also receive a free audit of their website worth £120.
The audit will tell you how well your site is performing and identify areas for improvement. The report checks your site for:
You can use the report to make immediate improvements to your site or as a basis for any new website you plan to build. Your FREE report comes with expert commentary and an optional consultation to discuss the results. |
An example website audit
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Course Bundles
Choose the right bundle for you and register using the form below.
FOUNDATION |
SUPPORTED |
GUIDED |
£349 |
£698 |
£1,396 |
8 Modules of the Growth System 10 pre-recorded video lessons Workbooks, checklists and How-to Guides |
6-weeks of live lessons 8 Modules of the Growth System 10 pre-recorded video lessons An audit of your website Workbooks, checklists and How-to Guides Access to a private members area Final assessment to check learning Certificate of completion Email and telephone support Discounts on growth software |
6-weeks of live lessons 8 Modules of the Growth System An audit of your website Workbooks, checklists and how-to guides Access to a private members area Final assessment to check learning Certificate of completion Email and telephone support Discounts on growth software Production of a comprehensive Marketing Strategy Document for your organisation A separate 1-on-1 online coaching workshop for you and your team to help embed the course learnings |
Note: Prices are exclusive of VAT.
This course is worth it even if...
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Select your preferred option
Frequently asked questions
Do i need any technical knowledge?
No - this is a non-technical course designed for people at all levels.
how long will i have access to the materials
Once you've completed the course, you'll have lifetime access to the recorded materials so that you can refresh your memory at anytime.
do i need any specialist equipment to watch the Material or webinars?
No - the webinars will work for you with a decent speed web connection and a standard web browser (Chrome, Firefox etc).
You'll be sent a link to the recorded material once you're enrolled.
Each week, you'll be sent a link to your live lesson webinar (which you simply click-on to start and join-in).
Please note – you’ll be able to take part in the live lessons on your smartphone. However, the live lessons experience will be better on your desktop or laptop machine (because of the size of screen and need to see the slides Andrew will go through during the live lessons).
You'll be sent a link to the recorded material once you're enrolled.
Each week, you'll be sent a link to your live lesson webinar (which you simply click-on to start and join-in).
Please note – you’ll be able to take part in the live lessons on your smartphone. However, the live lessons experience will be better on your desktop or laptop machine (because of the size of screen and need to see the slides Andrew will go through during the live lessons).
what sort of support do i get?
You'll be encouraged to ask about any of the challenges faced by your organisation and will work with peers in your support group.
What happens if I can't make a live lesson?
Whilst you're encouraged to attend the lessons as they happen, they will be recorded so that you can catch-up if you miss one.
how do we pay?
Simply complete form above and the registration process will begin.
what happens after I sign-up?
Complete the form and you'll receive your Welcome email. Shortly after, you'll receive an email with all the information you need to make the most of the course - including payment details, course dates and how to access your material.
When do I get access to the materials?
You’ll be able to access the materials once the course opens. You will then continue to have access to materials – for your course level – once the course has finished.
when are the live lesson?
There's a rolling schedule of Live Lessons each week. So, if you don't catch one one week, you'll able to join another one either the following week or when the topic comes around again. Remember, Live Lessons are also recorded so that you can watch them at any time.
will this work for our type of business?
Probably. Almost definitely. Yes. Of course, without knowing your PRECISE business and situation it's hard to be 100% certain. However, this programme has added value to businesses and organisations in just about every type of industry sector, large and small. Of course, if it doesn't help, you can always have your money back!
Need help convincing the boss?
If you need to persuade someone internally that this training makes sense, grab our request templates and evidence documents below:
Got a different question?
If you'd like to learn more about this programme and have any questions or comments, please use the Live Chat on this page (to the left) or email andrew@andrewlloydgordon.co.uk or call +44 (0)7702 327508.
People from some of the companies who have been trained...
