“There’s just too much to do!”
Marketers I work with complain of not having enough time to do it all. It’s a complaint I hear again and again.
Marketing teams and professionals struggle under the pressure of tweeting every day, maintaining a Facebook community, writing blog content, responding to comments on Twitter, finding great images to post to Pinterest, trying to create interesting YouTube videos and the 101 other things they could be doing…
Many feel busy, stressed and swamped by it all.
To make matters worse, not only do they have to conduct their digital marketing, they’ve usually got several other work commitments to meet: such as designing a mailshot that goes out to key clients, chasing the exhibition company who are building the stand at a forthcoming trade show, as well attending company briefings by HR and supervising the Intern...
Social Media is awesome, isn't it? But in terms of growing your business, email marketing is even 'awesomer' ;)
Build an email list and it's yours. You can send your messages how and when you want to.
And when people open your emails, they're reading them in a far less cluttered environment than a tweet-filled Twitter timeline or ad-filled Facebook page.
Email is trackable, high-impact and cost effective. So, if you've not looked at your email marketing lately, here's ten ways in which to give it some love...
All marketing should prove its worth. Social Media Marketing (SMM) is no different.
Unfortunately, in my experience, the majority of organisations are ‘dabbling’ in social media.
They don't have a clear plan or purpose for their Social Media efforts.
Instead, they have adopted the 'mud at a wall' approach with a vague hope that tweeting once a day, blogging every so often and pinning images to a Pinterest board, will somehow raise brand awareness, increase sales and cement customer loyalty.
Is it any wonder then, that many of these organisations are losing faith in Social Media and are asking whether it is worth the effort?
To prevent this disillusionment, organisations need strong evidence that Social Media is paying its way. Proving the Return On Investment (ROI) of SMM is, therefore, crucial.
But where do you start?
Start by following this Ten Step Guide...