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The 3 things you must know about people to persuade them

16/8/2018

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If you want to influence and persuade people, then there are three things you need to know about them:
  1. What they Believe
  2. What they Value
  3. Who they Trust
When you understand these three things, you will be a much more successful communicator. 

​Let me explain...

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Marketing is Explaining

15/8/2018

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I was clueless when I started in Marketing.

I didn't realise it at the time of course. It's just that I used to think Marketing was  really easy. It was all so, well, obvious. 

All you had to do, I thought, was tell people what you wanted to tell them. And they would then do what you wanted them to do.

Simples.

Unfortunately, if you've spent more than 5 minutes in marketing, you'll know it's not that easy after all. ..
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Stand-up for Innovation

14/8/2018

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The science is in. 

​Sitting down is bad for you. 

Sitting down all day - which is what most office workers do - is 'the new smoking'. Recent health study after health study have shown that too much sitting down can lead to:
  • bone and muscle loss
  • back problems
  • poor circulation
  • compression of the lungs
  • weight gain
  • bowel problems
Yikes. 

But I think sitting down has a negative business impact that is not explored in these health studies. I think that teams who sit down too much are less creative too. 

Do I have any scientific evidence for this? No. But I can tell you about my experience working on innovation projects...

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    Andrew Lloyd Gordon Digital Marketing Consultant, Speaker & Trainer

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Andrew Lloyd Gordon
Digital Marketing Consultant, Speaker and Trainer

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