Andrew lloyd gordon
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how to grow your business with
digital marketing
Digital marketing for builders merchants and suppliers is a practical training and consultancy programme that will help transform your marketing...
after this 6-week course You will know how to
  • get your site to the top of google
  • Measure and optimise social media
  • engage customers with effective email marketing
  • analyse your digital data
  • create a formal digital marketing plan for your organisation
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BMF Approved
Number of weeks
number of live lessons
number of places available
"Best practice digital marketing delivered online via video and interactive live lessons"
Starts 1st November 2017
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Do You Find Digital Marketing Overwhelming? You're Not Alone

You know that Digital Marketing is crucial for the success of your business. Your customers expect you to engage with them with effective websites, via social media and interesting email newsletters. 

Unfortunately, many BMF members tell us that they struggle with digital marketing. Everything changes so quickly and there’s so much to do. The problem is that there is just too much to do. There are so many options available....
  • What do you tweet about? 
  • Should you have an Instagram account?
  • What about Facebook and YouTube?
  • And what on earth do you do with data from Google Analytics?

The reality is that many BMF members are falling behind with modern, digital marketing. This is why we’ve put together a bespoke coaching programme just for builders merchants and suppliers. 

Learn The Digital Skills You Need

Traditional marketing methods aren't enough anymore. You and your team need to seize the opportunities of digital marketing and use it to attract new customers and keep them happy. 

Digital Marketing for Builders Merchants and Suppliers will show you how to use modern marketing techniques to grow your business, better engage with your customers and and stand out from the competition.

This unique course is designed to accelerate your understanding of digital marketing. You'll gain a fundamental knowledge of the key principles and learn how to put together an effective digital marketing plan. 

Digital Marketing for Builders Merchants and Suppliers is highly practical. Depending on the options you choose (see below), the course is delivered through a combination of
  • professionally produced video tutorials
  • slideshows
  • quizzes
  • checklists
  • helpful How-to guides
  • live webinars  
This Course Is Right For You If...​​

  • ​You're a marketer and you want to improve your skills
  • You find yourself overwhelmed by digital marketing
  • You manage your online marketing and advertising budget
  • You're a manager who'd like to get up-to-speed 
  • You'd like to keep your agency on their toes
PictureAndrew Lloyd Gordon
Your Coach, Andrew Lloyd Gordon

Andrew is an experienced and qualified marketer. He has spent 20+ years in digital marketing and is a trainer for Google's We Are Squared programme and is one of Google's Digital Academy training team.

As a marketing consultant, Andrew understands the challenges organisations face when it comes to digital marketing. He's worked with a wide variety of businesses both large and small, public and private sector. 


We've chosen Andrew to be the marketing coach on this programme because of the feedback he receives...

What People Say About Andrew As A Trainer
PictureMark O'Hagan, Joint Chief Executive - People & Performance, East of England Co-operative Society Ltd
"Andrew is clearly an expert in his subject matter of internet marketing and I like his presentation style which is interactive and engaging."

PictureCarolyn Morgan - Owner, Penmaen Media
​"Andrew delivered a course on email marketing which I attended. He is highly knowledgeable on the subject and has a wealth of relevant examples to share. The course was well structured and included lots of practical tips."

PictureGabrielle Considere Marketing Specialist, Paris
"I attended one of Andrew's digital marketing courses and I learned a lot from his knowledge and insight on this field. His teaching is very personable and clear and he makes everything appear interesting, even the most technical stuff."

PictureCarlton Jefferis, Digerati Director
"Andrew was engaging, highly knowledgeable and informative. His delivery style blended hard-nose business professionalism together with a sense of humour; perfect for the audience.

I left his course feeling massively better informed on all aspects of digital marketing (and more) and on a real high, raring to go."

Your 6-week Live Class Schedule

The 60-90 minute live classes usually take place either on a Monday or Wednesday at 3pm. The classes are live, webinar based and highly interactive. 

Between each week of the 6-weeks, students are paired with at least one partner  and set tasks to help embed the learning into their organisation. There are also discussion groups and forums available where students can ask questions and get extra support. Students can also seek coaching input from Andrew directly via telephone, email and Skype. 

At the end of the course, students can gain a certificate and access to all materials for future reference (see below for options). 


Here's a flavour of what you'll learn...
​

Course Content

Class 1 - Digital Marketing for Builders Merchants and Suppliers

Class 2 - Website Design and Conversion Rate Optimisation

Class 3 - Social Media Marketing for the Builders Merchants Industry


Class 4 - Search Engine Marketing (SEO and PPC)

Class 5 - Email Marketing

Class 6 - Attracting New Customers With Digital Advertising

Class 7 - Website Analytics

Class 8 - Putting Your Digital Marketing Plan Together

Plus you'll have all the supporting material, guidebooks and worksheets you'll need to transform your marketing...

You Will Also Get 10 Pre-Recorded Video Lessons

In addition to the live lessons, you'll have access to snack-sized video lessons on key subjects that you can watch at any time. These will also help your learning and understanding. And you'll have access to them as soon as you enrol.

​Topics covered include:
​

1. How to build an effective website
2. How to capture more leads from your site
3. How to use Social Media to win customers
4. How to create your digital KPIs
5. How to create engaging content for your blog and social media marketing
6. The law and digital marketing
7. How to engage with customers online
8. Choosing a digital agency
9. The best software tools to use
10. How to learn more about digital marketing

Free Website Audit Worth £120

In addition to all the benefits above, everyone who signs-up to the programme will also receive a free audit of their website worth £120. 

The audit will tell you how well your site is performing and identify areas for improvement. The report checks your site for:
  • Search engine success
  • Social Media performance
  • Accessibility issues
  • Download speed
  • Mobile optimisation
  • Spelling errors
  • Broken links
                                        ...and much more besides.

You can use the report to make immediate improvements to your site or as a basis for any new website you plan to build.

Your FREE report comes with expert commentary and an optional consultation to discuss the results.
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An example website audit

Pricing Packages

FOUNDATION
SUPPORTED
GUIDED
£350 
£700
£1,400
6-weeks of live lessons 
10 pre-recorded video lessons
​Website Audit

6-weeks of live lessons
10 pre-recorded video lessons
Website Audit

​Workbooks, checklists and
How-to Guides

​Access to a private members area
​Final assessment to check learning

Certificate of completion

Email and telephone support
  6-weeks of live lessons
10 pre-recorded video lessons
​Website Audit
​Workbooks, checklists and how-to guides
​Access to a private members area
​Final assessment to check learning
Certificate of completion
Email and telephone support
A separate 1-on-1 online workshop for your organisation
Individualised coaching for your team 
​Production of a comprehensive  Marketing Strategy Document 
Prices are exclusive of VAT. 
Don't Miss Out - Registration Ends 1st November 2017

Complete the form opposite, and depending on the option you choose, you'll get...

  • 8 live lessons with a Google Academy tutor
  • 10 pre-recorded self-study lessons
  • A free audit of your website
  • Supporting workbooks, guides and templates
  • Access to a private, BMF Forum members-only discussion forum with Andrew and your peers
  • ​The latest best practice marketing advice
  • To ask Andrew your burning questions about your marketing

Note: This is expected to be a popular programme. Places, therefore, will be allocated on a first come, first served basis. 
Frequently Asked Questions
Do i need any technical knowledge?
No - this is a non-technical course designed for people at all levels. 
how long will i have access to the materials
Once you've completed the course, you'll have lifetime access to the recorded materials so that yo can refresh your memory at anytime. 
do i need any specialist equipment to watch the webinars?
No - the webinars will work for you with a decent speed web connection and a standard web browser (Chrome, Firefox etc)
can i ask specific questions about my organisation?
Yes - you'll be encouraged to work on the challenges faced by your organisation and will work with peers in your support group. 
IF YOU WOULD LIKE TO SPEAK SOMEONE ABOUT THIS COURSE PLEASE CALL: 02476 854980 or email info@bmf,org,uk
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A BMF Approved Course

Andrew Lloyd Gordon
Digital Marketing Consultant, Speaker and Trainer

Hours

M-F: 9am - 5pm

Telephone

+(44) 07702 327508

Email

andrew@andrewlloydgordon.co.uk

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