Do You Find Digital Marketing Overwhelming? You're Not Alone

You know that Digital Marketing is crucial for the success of your organisation. Your members expect you to engage with them with effective websites, via social media and informative email newsletters. 

Yet many TAF members tell us that they struggle to keep up-to-date with digital marketing. Everything changes so quickly and there’s too much to do...

What do you tweet about? Should you have an Instagram or WhatsApp account?

How do you make the most of LinkedIn and Facebook? Should you have a YouTube channel and and what should you do with the data from Google Analytics?

The reality is that many membership organisations are falling behind with modern, digital marketing. Yet want to set a good example for their members and 'lead the way' in terms of best practice. If they're not careful, some membership bodies can look as though they don't 'get it' when it comes to modern marketing. 

This is why we’ve put together a bespoke online training course designed just for membership bodies. 

Learn The Digital Skills You Need

Traditional membership methods aren't enough anymore. To stay relevant, you and your team need to seize the opportunities of digital marketing and use it to attract new members and keep them happy. 

Digital Marketing for Trade Associations will show you how to use modern marketing techniques to grow your organisation, better engage with your members and further demonstrate your value to them.

This unique course is designed to accelerate your knowledge of digital marketing. You'll gain a fundamental understanding of the key principles and learn how to put together an effective digital marketing plan. 

Digital Marketing for Trade Associations is a highly practical learning experience...

​Depending on the course option you choose (see below), the course is delivered through a combination of

• live webinars
• professionally produced video tutorials
• slideshows
• quizzes
• checklists
• helpful how-to guides
• email and telephone support

PLEASE NOTE: This course is for TAF members only.  Applications from commercial companies will not be accepted.  

This Course Is Right For You If...​​

• ​You're a marketer and you want to improve your skills
• You find yourself overwhelmed by digital marketing
• You manage your online marketing and advertising budget
• You're a manager who'd like to get up-to-speed 
• You'd like to keep your agency on their toes

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This course is not right for you if you're a highly experienced digital marketer with several years of digital marketing under your belt...

Andrew Lloyd Gordon

Your Tutor, Andrew Lloyd Gordon

Andrew is an experienced and qualified marketer. He has spent 20+ years in digital marketing and is a trainer for Google's We Are Squared programme and is one of Google's Digital Academy training team.

As a marketing consultant, Andrew understands the challenges organisations face when it comes to digital marketing. He's also worked with several trade associations and membership bodies including the Sporting Goods Federation, the EUA, UKLPG and others. 

Andrew's LinkedIn Profile and Twitter Profile

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What People Say About Andrew As A Trainer

Mark O'Hagan, Joint Chief Executive - People & Performance, East of England Co-operative Society Ltd

"Andrew is clearly an expert in his subject matter of internet marketing and I like his presentation style which is interactive and engaging."

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Carolyn Morgan - Owner, Penmaen Media

​"Andrew delivered a course on email marketing which I attended. He is highly knowledgeable on the subject and has a wealth of relevant examples to share. The course was well structured and included lots of practical tips."

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Gabrielle Considere Marketing Specialist, Paris

"I attended one of Andrew's digital marketing courses and I learned a lot from his knowledge and insight on this field. His teaching is very personable and clear and he makes everything appear interesting, even the most technical stuff."

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Carlton Jefferis, Digerati Director

"Andrew was engaging, highly knowledgeable and informative. His delivery style blended hard-nose business professionalism together with a sense of humour; perfect for the audience.

I left his course feeling massively better informed on all aspects of digital marketing (and more) and on a real high, raring to go."

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Your 6-week Live Class Schedule

The 60-90 minute live classes usually take place on Mondays and Wednesdays at 3pm. The classes are webinar based, enjoyable and highly interactive. 

The benefit of these live classes is that you're able to ask questions of the tutor and engage with others as you learn. This makes for a richer learning experience and ensures you receive a tailored learning experience. 

Most people don't complete self-study courses.  But because these lessons run on a scheduled basis, you'll make time for learning.

Between each week of the 6-weeks, students are paired with other delegates and set tasks to help embed the learning into their organisation (this can be optional if you prefer). There are also discussion groups and forums where students can ask questions and get extra support.

​Students on the Supported and Guided programmes (see below) can also seek input from Andrew directly via calls and email. 

At the end of the course, Supported and Guided students can gain a certificate. All students will have access to all materials for future reference. 

Here's a flavour of what you'll learn...
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Course Content

Class 1 - Digital Marketing for Membership Bodies Introduction

Class 2 - Website Design and Encouraging Visitors To Take Actions

Class 3 - Social Media Marketing for Trade Associations

Class 4 - How To Get The Top Of Google

Class 5 - Email Marketing

Class 6 - Attracting New Members With Digital Advertising

Class 7 - Website Analytics

Class 8 - Putting Your Digital Marketing Plan Together

Plus there are all the supporting material, guidebooks and worksheets you'll need to transform your online marketing...

You Will Also Get 10 Pre-Recorded Video Lessons

In addition to the live lessons, you'll have access to snack-sized video lessons on key subjects that you can watch at any time. These will also help your learning and understanding. And you'll have access to them once you're fully enrolled onto the course. Topics covered include:
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1. How to build an effective website
2. How to capture more leads from your site
3. How to use Social Media to gain members
4. How to create your digital KPIs
5. How to create engaging content 
6. The law and digital marketing
7. How to engage members in discussion forums
8. Choosing a digital agency
9. The best software tools to use
10. The future of digital marketing

Choose The Course That's Right For You

FOUNDATION	SUPPORTED	GUIDED
£350	£700	£1,400
6-weeks of live lessons  10 pre-recorded video lessons	6-weeks of live lessons 10 pre-recorded video lessons ​Workbooks, checklists and How-to Guides ​Access to a private members area ​Final assessment to check learning Certificate of completion Email and telephone support	6-weeks of live lessons 10 pre-recorded video lessons ​Workbooks, checklists and how-to guides ​Access to a private members area ​Final assessment to check learning Certificate of completion Email and telephone support A separate 1-on-1 online workshop for your organisation Individualised coaching for your team  ​Production of a comprehensive  Marketing Strategy Document

Note: These prices have been negotiated at a special deal for TAF members and are exclusive of VAT.

10 Places Available - Act Now Before It's Too Late

Complete the form, choose your course and you'll get...

• 8 live lessons with a Google Academy tutor
• 10 pre-recorded self-study lessons
• Supporting workbooks, guides and templates
• Access to a private, TAF members-only discussion forum with Andrew and your peers
• ​The latest best practice advice
• The opportunity to ask Andrew your burning questions about digital marketing​​

Frequently Asked Questions

Do i need any technical knowledge?

No - this is a non-technical course designed for people at all levels. 

how long will i have access to the materials

Once you've completed the course, you'll have lifetime access to the recorded materials so that you can refresh your memory at anytime. 

do i need any specialist equipment to watch the webinars?

No - the webinars will work for you with a decent speed web connection and a standard web browser (Chrome, Firefox etc). 

You'll be sent a link to the recorded material once you're enrolled. 

Each week, you'll be sent a link to your live lesson webinar (which you simply click-on to start and join-in). 

​Please note – you’ll be able to take part in the live lessons on your smartphone. However, the live lessons experience will be better on your desktop or laptop machine (because of the size of screen and need to see the slides Andrew will go through during the live lessons). 

can i ask specific questions about my organisation?

Yes - you'll be encouraged to work on the challenges faced by your organisation and will work with peers in your support group. 

What happens if I can't make a live lesson?

Whilst you're encouraged to attend the lessons as they happen, they will be recorded so that you can catch-up if you miss one. 

how do we pay?

Complete form opposite and someone from TAF will be in touch to send you an Invoice.

what happens after I sign-up?

Complete the form and you'll receive your Welcome email. Shortly after, you'll receive an email with all the information you need to make the most of the course - including payment details, course dates and how to access your material.

When do I get access to the materials?

You’ll be able to access the materials once the course opens. You will then continue to have access to materials – for your course level – once the course has finished. 

IF YOU WOULD LIKE TO SPEAK SOMEONE ABOUT THIS COURSE, PLEASE CALL JOCELYN SHEIN, TAF EVENTS AND SPONSORSHIP MANAGER ON (0)20 3869 8650 OR EMAIL jshein@taforum.org 

TAF Approved Training

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