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Consultancy

Strategy Consultancy has a bit of a poor reputation.

Nothing to do with me I hasten to add! It's just that some people have had a bad experience with a digital consultant or agency. They perhaps paid a lot of money and got little in return.

You'd expect me to tell you that I'm different, wouldn't you? So, I will.

I'm different.

The first way I'm different is that I say 'No thank you' to more consultancy projects than I say, 'Yes please!'

I won't work with you unless I think I can make a substantial impact to your business or organisation. Here's how I do that...

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Step 1: A Strategy Audit

Once we've agreed we're a good fit for each other, then I'm all ears. The first step in our relationship is a Marketing Strategy Audit.

During the audit phase I will ask you lots of questions. I try and get under the skin of your organisation. Working closely with the senior management team, my goal is to understand who you are and what you're trying to achieve.

Some of this audit will be face-to-face and at your location(s). And some of it will be done online and at a distance - auditing your website for ease of use or interviewing your key customers perhaps.

We will also spend time working out who your customers are, what they are looking for and where there are opportunities for growth.

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What you get...

At the end of the auditing phase, you will have:

• Clarity on where you are in your marketing and branding journey
• An end-to-end analysis of your business and how effective marketing could be used to transform it
• Where the gaps and weaknesses are
• Quick wins and opportunities for rapid improvement
• An assessment of your team's skills and training needs
• A realistic appraisal of your current or future agency partners and suppliers
• A comprehensive report and presentation of findings

At this point, we both might say, 'enough is enough' and go our separate ways. There would be no further obligation on your part.

You will be equipped to go forward and seize the opportunities of digital on your own.

Or, if it made sense, we could continue to work together.

Mark Priday - Manager and Director, Verdant Ventures

Clients Say

"Andrew quickly positions the marketing tools and options available in terms of the brand messages that you are looking to portray. Only when you are clear of what it is you want to say will Andrew then demonstrate how you can use the tools available to their best advantage."

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Mike Thorne - Associate Director, Brand Learning

"Andrew is on the cutting edge of modern marketing. Leaps ahead of the marketing curve and so will add value to any size of business."

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Running an action planning workshop for Willoughby PR, Birmingham

Step 2: A Strategic Roadmap

Once I have a complete picture of your organisation, the value I add is to combine my knowledge and experience with the information gathered in the Marketing Strategy Audit phase.

Working together, we can then develop your strategic Marketing Strategy Action Plan.

Typically, this will include:

• Situation Analysis - where you are now , gaps and opportunities
• Objectives - stretching targets combined with SMART steps
• Strategy - your compelling online USP
• Tactics - the online and offline techniques, thought leadership content, marketing channels, software tools and marketing tactics you should use
• Actions - your daily, weekly and monthly activities
• Controls - using data and analytics to improve and hit your targets

 What tangible outputs do you get with a Marketing Strategy?

1. Comprehensive written report (varies between 12 - 40 pages)
2. Full presentation - face-to-face and/or via Skype/Google Hangout
3. Detailed 12-month Action Plan
4. Supporting Resources  - guides, templates, instructional videos etc

What's Next?
As with the Strategy Audit (above) you may decide to continue on your own. Again, there is no obligation on your part.

Or, as your team implement your Marketing Plan, you may wish to support them with ongoing coaching and support  (see below).

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Clients Say

"Andrew is an extremely knowledgeable and experienced marketing expert. He can really use the Web to make a difference to people's businesses. He also easy to work with - thoughtful as well as action-oriented."

Melanie Allen - Director, Allen Ink

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Step 3: Coaching and Mentoring

Once your Digital Plan is complete, your team might benefit from the coaching and mentoring services I provide.

This support is tailored to each person or team but usually consists of weekly and monthly:

• Calls (via Skype or Google Hangouts)
• Emails
• Individual and team actions and targets

The benefit of a coaching programme is that team members are fully supported to implement the Plan. The support encourages creative thinking and keeps people on track. 

Your team can ask questions and seek help at any time. The weekly/monthly coaching calls are a mixture of Q&A and brainstorming sessions and help people work through any challenges they are having with the Plan.

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I enjoy coaching and supporting digital marketing people

Ask About Coaching

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Why I Can Help You

Here's a list of reasons why I think I can help you:

• Qualified professional consultant
• 20+ years experience of Strategic Marketing
• Launched, managed and promoted just about every type of web and e-commerce project
• Trainer for Google's Digital Academy, Google's Squared Online, econsultancy.com, eMarketeers, the Institute of Direct Marketing (IDM), the Chartered Institute of Marketing (CIM) and others
• Guest speaker at major UK business schools including Warwick, Aston, Birmingham, Nottingham, Cardiff and Lancaster
• A long list of delighted clients from both the public and private sector
• Associate Lecturer on the MA and MSc Future Media programmes at Birmingham City University

You can learn more about my background and experience here.

How Other People Rate My Skills

Note: Click the image above to view

 A Selection Of Brands I Have Worked With

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FREE Strategy Consultation

For a completely FREE, no-obligation chat about your Strategic Marketing needs, please complete the form opposite.

We can  chat on the phone, via Skype or Google Hangouts or, perhaps, meet face-to-face.

Or, if you prefer, simply send me an email.

Whatever method of communication you choose, I promise to give you 30-minutes of straightforward, no BS advice, tips and suggestions.

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