|
Step 1: A Strategy Audit
Once we've agreed we're a good fit for each other, then I'm all ears. The first step in our relationship is a Marketing Strategy Audit.
During the audit phase I will ask you lots of questions. I try and get under the skin of your organisation. Working closely with the senior management team, my goal is to understand who you are and what you're trying to achieve.
Some of this audit will be face-to-face and at your location(s). And some of it will be done online and at a distance - auditing your website for ease of use or interviewing your key customers perhaps.
We will also spend time working out who your customers are, what they are looking for and where there are opportunities for growth.
During the audit phase I will ask you lots of questions. I try and get under the skin of your organisation. Working closely with the senior management team, my goal is to understand who you are and what you're trying to achieve.
Some of this audit will be face-to-face and at your location(s). And some of it will be done online and at a distance - auditing your website for ease of use or interviewing your key customers perhaps.
We will also spend time working out who your customers are, what they are looking for and where there are opportunities for growth.
What you get...
At the end of the auditing phase, you will have:
At this point, we both might say, 'enough is enough' and go our separate ways. There would be no further obligation on your part. You will be equipped to go forward and seize the opportunities of digital on your own. Or, if it made sense, we could continue to work together. |
|
Step 2: A Strategic RoadmapOnce I have a complete picture of your organisation, the value I add is to combine my knowledge and experience with the information gathered in the Marketing Strategy Audit phase.
Working together, we can then develop your strategic Marketing Strategy Action Plan. Typically, this will include:
|
What tangible outputs do you get with a Marketing Strategy?
What's Next?
As with the Strategy Audit (above) you may decide to continue on your own. Again, there is no obligation on your part.
Or, as your team implement your Marketing Plan, you may wish to support them with ongoing coaching and support (see below).
- Comprehensive written report (varies between 12 - 40 pages)
- Full presentation - face-to-face and/or via Skype/Google Hangout
- Detailed 12-month Action Plan
- Supporting Resources - guides, templates, instructional videos etc
What's Next?
As with the Strategy Audit (above) you may decide to continue on your own. Again, there is no obligation on your part.
Or, as your team implement your Marketing Plan, you may wish to support them with ongoing coaching and support (see below).
Step 3: Coaching and Mentoring
Once your Digital Plan is complete, your team might benefit from the coaching and mentoring services I provide.
This support is tailored to each person or team but usually consists of weekly and monthly:
The benefit of a coaching programme is that team members are fully supported to implement the Plan. The support encourages creative thinking and keeps people on track. Your team can ask questions and seek help at any time. The weekly/monthly coaching calls are a mixture of Q&A and brainstorming sessions and help people work through any challenges they are having with the Plan. |
Vertical Divider
|
Why I Can Help You
Here's a list of reasons why I think I can help you:
You can learn more about my background and experience here. |
How Other People Rate My Skills
Note: Click the image above to view
|
A Selection Of Brands I Have Worked With
FREE Strategy Consultation
For a completely FREE, no-obligation chat about your Strategic Marketing needs, please complete the form opposite.
We can chat on the phone, via Skype or Google Hangouts or, perhaps, meet face-to-face. Or, if you prefer, simply send me an email. Whatever method of communication you choose, I promise to give you 30-minutes of straightforward, no BS advice, tips and suggestions. |
Vertical Divider
|
|